Customer Experience

The importance of customer experience as a key differentiator is universally recognized by businesses and organizations alike. We expect and deserve the same delight, ease and effortlessness whether we are dealing with public services and acting as citizens within society, or with a retailer, an airline or an insurer.

“If a customer likes you and continues to like you, they will do business with you. If they don’t, they won’t.”
— Paul Greenberg, @pgreenbe

At Affecto, we craft solutions impacting the everyday life, utilizing information and technology as building blocks of effortless user experiences. We create solutions and services that are so simple to use that there is no need for the individual to understand the complex processes that influence those services.

Our talented tribe of experience designers, developers, architects and data scientists are passionate about designing and building intuitive and delightful omnichannel experience. Our competencies span across majority of all modern technologies, platforms and methodologies, with a service design approach embedded in everything we do.

We have worked with the Finnish Broadcasting Company to create the Yle Areena online video platform. We created the world’s first digital forest trading and maintenance solution for Metsä Group, and we have built the widely praised Estonian Health Record system and have left our fingerprints in various digital health solutions.